About This Episode

In this episode, J Beto Lopez, CEO of Guadalupe Centers, discusses leaving a career in commercial real estate to lead the organization that supported his own upbringing in the community many years earlier. He explains how the organization diversifies its revenue through contracts, rentals, and catering services, and describes balancing his nonprofit leadership with a role in city government today.

Listeners will take away why Beto believes mission over money drives true fulfillment, and how the organization is beginning to use AI and technology while preserving human connection in its social services. This conversation shows mission driven leaders how giving back to a community that shaped them can come full circle.

More on how nonprofit teams keep supporters and staff connected

FRANSiS builds AI Powered Helper messaging for mission driven teams. If this conversation resonated, these resources go deeper:

[0:00] Introduction & Beto's Full Circle Journey

[2:14] Building Multiple Revenue Streams in Nonprofits

[3:28] Leadership Lessons from For-Profit to Nonprofit

[4:49] Overcoming Imposter Syndrome and Finding Mentors

[6:37] Why Mission Over Money Drives True Fulfillment

[8:24] 108 Years of Serving Latino Families

[10:06] Embracing AI While Preserving Human Connection

[13:22] From City Council to Mayor: Dual Leadership Roles

[16:51] Breaking Cycles: Advice for Youth in Underserved Communities

[18:13] College Isn't the Only Path to Success

[20:19] Family Values That Shape Leadership

[24:17] How Anyone Can Support Organizations Like Guadalupe Centers

[26:16] Blind Question: Sister's Legacy and Living Life Fully

Episode Transcript

[0:16]  He grew up in the body. Now he runs the organization that helped raised him. Beto Lopez didn't just come full circle. He actually built a new one. Beto, it's been a long time, man. You ask when was the last time I actually looked. It was sometime in April that we were actually able to connect and um I loved everything that you stood for which is why we're doing this podcast. But what was it like to lead the place that really helped you shape who you are?

[0:39]  Oh, I'm extremely humbled and honored and a lot of times feel like uh I need to pinch myself. Um I never imagined that I'd be working as a career in the place that was very important in my upbringing. And uh it's uh it's not a job to me. I just I enjoy coming here every day doing what I do. And at one point you've actually went into the real estate I think finance and and really go into those big roles. What actually pulled you back into wanting to help the community that raised you?

[1:09]  Yeah, I mean I I was fortunate um you know after going to college and building a career in the in the world of commercial real estate uh brokerage development and finance um you know you take a lot you learn a lot of things along the way in in a career in almost a 30-year period. uh that's what I did more in the private sector but I always felt a sense of calling to to be involved and engage with this particular organization among others uh more civic-minded to give back as much as I could as much as it gave me as a as a youth um and but uh it was I had volunteer roles I never worked as a career in what they call this place the non not for-profit environment

[1:52]  and um so when the opportunity arose um you know I it It started with small baby steps and um never imagined that I'd be uh serving in in the role that I serve in now as as a leader of the organization.

[2:06]  We do a lot of things and one of the cool things that you talked about and I loved it cuz I'm in the nonprofit space was how do we continue to create different revenues right now where the country is kind of um in fear of what's happening when it comes to funding. You've actually built revenue arms. I mean contracts, rentals, catering. What was the idea behind it? Is that something that you put in place or where did that all come from?

[2:29]  Uh I can't take credit for all of that. There were certain things that there was good uh management decisions, leadership decisions that were made uh by my predecessors. Um what I did is was take took those ideas and and uh were was able to think you know bigger picture and and make some improvements. And my my perspective is that uh you learn a lot of things in in in in more entrepreneurial business environments and not all of them work in the not for-profit world, but I've tried to bring a few of the best practices that I've learned and and implemented them in the not for-p profofit world to to be as self- sustainable as possible and control your own destiny a little bit from a revenue point of view.

[3:10]  And all this, man, I could imagine as you mentioned leading for so many years for-profit, nonprofit, none of it came easy to you. there's challenges that you had to overcome. Um, and we're not even touching the surface on some of the things that cool things you actually do in your own city. But when we talk about leadership, man, every place that I believe that I've touched when it comes to work or or just volunteer my time, there's something I take away when it comes to leadership. Out of all this journey, what are some of the leadership qualities that you've enjoyed from being in the for-profit sector that you enjoy being in the nonprofit sector or even just being dad?

[3:44]  Absolutely. part part of what I what I meant by saying that you take certain best practices, right, that you learn in other environments. In my case, in the private sector, um not all of them work, but I I try to learn and take bits and pieces from people that were my my bosses, um my my supervisors through the years. There there's the good and the bad and you know, people you you prefer not to even think about from the past, but I try to bring the good qualities that I learned from from some very strong leaders. And a lot of it has to do just with being a good servant leader, leading by example. Um, you know, practice what you preach. You can use all those cliches

[4:20]  and and I try to I try to lead and manage with those principles quite honestly. And like you said, it's something that could be um not not necessarily a part of a work environment or professional environment, but even in your own home with your own children. um you know uh your your children and at home and and your your your staff is always watching and listening to what you're saying and uh so yeah you have to you have to lead by example and and be a good role model for sure. I mean, and you've done that with, you know, I'm pretty sure a little bit of stress, man. Do you remember those times that you almost wanted to give up? Like, was there those those times maybe the imposta syndrome because a lot of leaders they're they're probably in this space where they feel alone? But, you know, let them know we've all got to go through it. But how did you what are those moments and how did you overcome them?

[5:05]  Oh, absolutely. you know, a lot of it, uh, you know, I' I'd be stressing the truth if I didn't say that that I'm I'm a person that grew up very, uh, strong family bonds with strong family bonds, but also with a lot of faith, right? Uh, spiritual part of of your of your life is also very important. So, those are the things that I use for me personally to get me through tougher tougher times, tougher periods. Um but as a leader um not only you carry that that spiritual strength behind you but you you also have to surround yourself with good mentors along the way and a good support base along the way right and so um you know you can be the best I always use sports metaphors and sports analogies you know you can look at a lot of sports legends as far as coaches you know the John Woodens from UCLA or the Bear Bryants you know and from Alabama football in any sport and Yes, they were amazing coaches, amazing leaders, but they also had good talent. And you can't ignore the fact that in order to execute, you know, having a good plan, you have to have talented staff people and and and co-workers, right? Team members. Um, so, so that's been important to me to surround myself again starting with mentors, but also my peers and in this case my my team, my my management team and people within the organization that I represent now. What brings you, man? It's very, you just have so much um so much talent, so much wisdom. You could have stayed in the for-profit and I always like to use Chase the paper, chase the money, right? Chase the paycheck. But you decided that you wanted to give it to the nonprofit, Guadalupe Centers. Why? Why Guadalupe Centers? What's You could be doing anything else. Why was this so heart touching that you said, "You know what? I want to be a part of this and I want to lead this organization."

[6:54]  Absolutely. You know, I think many people uh not everyone but many people when you get uh you know get a career started um and in my case it was more financial world and the world of commercial real estate development um you know the fact that there's monetary gain um could all could be a carrot always that is dangled in front of you

[7:16]  and um and it's a tough road to succeed and you have to work really hard for anything right um my thing was that at a certain point in your life, yes, you can continue to try to chase and and go after that carrot and and it could be monetary or other kind of material items. Um, but at a certain point, you reach a point where you have to do something meaningful, right? That it's going to impact people, real humans. and this organization. It was it was not difficult for me um to continue to serve and help and support it as as much as possible throughout my entire career as a volunteer. But when the opportunity presented for me to come here uh and as a as a career from a career perspective be the leader um I didn't think twice. And um I get a lot of fulfillment not in in in monetary returns but in in humans when you see uh children you know navigating through a school system to senior adults that we serve through our programs and you see them smiling and you see the kids graduating their families being happy you know their their their students are have hope and have opportunities that's that's when you're you feel fulfilled and you know that what you're doing is very much worth it.

[8:30]  And for those that are listening that don't even know about the organization, what are some of the tell them a little bit about it? What are you guys doing over there? What are some of the things people um may not even know it's happening and they do know about the organization?

[8:41]  Absolutely. You know, to put it in context and you know, Lupa Centers has been around 108 years. We're we're the longest ongoing service organization that that supports Latino families. And the ironically the two key reasons why it was founded was because the someone our one of our founders saw a need to help uh children uh to have better access to health care and education um and and their mothers in this case when the fathers were working in the blueco collar jobs uh down the street from our original center. um in in those two things of healthcare and education there's two very very key it they were one very key items 108 years ago and they still remain the same for us we still advocate quite a bit u for better access to to healthcare uh but also education we we operate the largest charter school system in Kansas City um second largest in the state of Missouri and we continue to grow and impact families where it started with those two key initiatives but now society evolved us, you know, there's demographic shift that we've we've begun to to offer a lot more variety of services, family support type services, uh, and workforce development initiative programs that that continue to impact, uh, this community.

[9:59]  You talk about shift, you're talking about evolving. We're in a space now where it's definitely happening and it's happening more in the AI space. Everyone seems to be on that um, you know, that wave. some probably sinking because they don't see the resource and the tool in it and some really just floating, some you know excelling at it. What does it look like for you guys in the space of of the charter school and what you guys are doing in the community? Do you see an AI playing a role what can actually help you guys?

[10:24]  Yeah, I mean I this community our our school environment is no different than the rest of the country and society. I think AI and technology is here to stay. Um it's not going away. Um, so I think I think even though my generation is probably a little bit more intimidated by some of that technology and AI, um, you know, I I think as leaders, you have to recognize that it's here and and and learn to embrace it. Um, and the younger generation um is going to continue to evolve with AI and and technology. And so you better you better embrace the younger generation and and the things that make them tick also because uh otherwise Yeah. As a leader, you're going to

[11:02]  Are you using it yourself? You know, I I I've used it very very very minimally. Um, but I have I have used AI. How about that? And I have young adults that have educated me on AI.

[11:14]  Yeah.

[11:14]  Thinking about AI in the space that you're in, where do would you like to see AI really play? You know, cuz people I think the fear for a lot is that it's going to replace the job. I believe that it takes away um all this work that we do not like doing, the admin work, the picking up the phones, the repetitive task, and it allows, you know, us to really do what we really love, right? focus and for your case focus on young kids, focus on the community. So in all of that, AI is here. AI is going to only evolve. Where would you like to see AI maybe in a space that you guys are realizing that we could have some help here and maybe AI could be the solution?

[11:47]  I I think you you already alluded to it. I think the obvious is that um yeah, it can be very helpful and could be a great resource um especially in the not for-profit world when you're trying to uh develop relationships with potential stakeholders and supporters uh in the areas of of fundraising um and and and researching programs that could better serve the families that we serve. the the one area that I I I don't think that you know there's the human aspect of of what we do in the social service not for-profit world and very similar honestly in many other career tracks in the private sector especially like things that are more customer service in nature uh I don't think you'll ever be able to completely um remove yourself from the human touch we're in the human touch uh industry or business in the not for-profit world and what we do and I I don't think AI will ever replace that. Um, and I think that's the case in other industries as well. But it definitely is a tool and it's a resource that we should embrace, not be intimidated or shy away from. But, but I think in in our case, um, there's no nothing will ever replace the interaction between a human with another human. And the emotional part is something AI does not have, right? So, um, that's the part that the sympathy and empathy. Uh, I don't think AI has that. Uh, at least it hasn't been. Nobody has proven that to me yet. So,

[13:14]  we got we gota get you on some AI tools, man. We got to get you some AI tools. Be

[13:18]  No, Beto. Um, I love it, man. I love what you really stand for and and your work doesn't even stop. Like, I sat here and asked you. I say, "Hey, weren't you doing like some politics or something along those lines and because it's been a couple of months and you told me everything that you're doing today? Can you tell the people that you're not just leading an organization, you you're playing so many more other roles and people might not even notice? you know, u I'm sure there's a lot of a lot of individuals across this country that that find themselves in in similar environments like myself. And you know, at the end of the day, there's no there's no formal or fancy way to explain it. It's either it's a calling that people have to help make a difference. And it's not to not to sound corny, um, but if you're truly making an impact, like I said, in in real real people's lives, uh, it makes it easier for you to have a chaotic schedule. Uh, and yes, I I have chosen, it's my my choice to be engaged on a political level. Um, I I serve in in on a city council for one of the larger um cities in the state of Missouri in the Kansas City area. And uh I'll be running for mayor here. I am running for mayor. Uh the election is next April of 2026. And uh yeah, having served for this is my eighth year now as a city council mayor, mayor pro Tim, um I'm looking forward to that that challenge. If the Heart and Hustle podcast has ever sparked any idea or made you think differently, do us a favor. Make sure to guys share this, post it on LinkedIn, or even text that nonprofit friend that you just have. Whatever works. This is what keeps the conversation going and allows us to just grow this community together. Seriously, we appreciate you.

[15:00]  No, I mean, I'm pretty sure you'll be successful at that, too. Man, it looks like everything that you touch has been successful. I don't know. You got the magic touch, but how does your nonprofit work actually shape how you lead as a leader? I think there's a people are going to go back to that for sure and see the work you've done at the charter school.

[15:15]  Yeah. So, so it's ironic because um you know my two I call it my two worlds of being having an elected role in a suburban community, not physically in the same location where my our social services that that I'm involved with. Those worlds collide more often than you think. And and as far as from the leadership perspective, there's many parallels that um you know, with my role in the nonforprofit world running this this nonforprofit um again, it's just leading by example. It's making an impact in real humans, which is no different than being an elected official. And and you know, at the end of the day, you can't hide on a local level. You can't hide like some elected officials might be able to on a regional or on a national um post that they may they may have. Uh on a local level, your your boots on the ground and transparency um and and uh you know, speaking the truth. I I tell people often I I'm I'm proud to say that I can sleep at night because every decision that I make is is not for my benefit, but it's to impact others. And and I feel good at the end of every day, even though I'm exhausted some certain days, I know I know that some people are benefiting from the work that I do. So, so that's inspiring and keeps me going every day.

[16:30]  That's what fills the cup, man. when you're a little tired, you know, it's just that little energy boost that we need when we hear someone was helped by the things that we were implementing, those seeds that we probably planted um some time ago because it is that, right? It's seeds that being planted, veto, that we don't we probably will never actually see um fully grown, but we're planting these seeds now. You talk about being mayor at some point, you have to possibly step away and and give maybe more time to something else. But you knew you know that you've done everything and you've never been selfish. Realizing it's never about us. I'm pretty sure you learned that very early on when you became a dad. I realized it when I became a dad that listen, it ain't about me anymore. Okay. I I don't need the most expensive shoes anymore. My daughter needs to eat. Like th everything starts to be different. And then when you start to be in a, as you mentioned, your community where it all started, it's um it's cool to be able to help those that look like you that come from a place like yours. And what would you say to those kids in your neighborhood who doesn't think leadership is actually um for them?

[17:32]  Absolutely. I I'll keep it as simple as possible. I mean, if someone like me um that grew up um in in the body or in the neighborhood um and uh with very loving parents, a lot of support um can go out there and and leave the neighborhood and have success in and in in my case it was in the business world um and have make an impact uh in in in in that market, but also helping humans. Uh never forget to give back to your community. Um and and align yourself with good role models. Um and at the end of the day, um you know, it's it's it's leaving it better, leaving it a better place than the way we when we first came into this world.

[18:17]  And that's the legacy you leave. And that that's that's all I strive to do every day.

[18:22]  Be some people like myself was told that um school wasn't for me. I might as well get a 9 toive job, right? Already kind of dim my light. And I think it happens a lot in in those communities. We could be hearing it at home sometimes on, you know, our light being dimmed that we're not good enough when people are going through that. What is your thought process? You know, cuz we hear what you're saying and then there's other people it's like, "Yeah, but I'm hearing something else." So when we talking to those young kids that already a little bit broken, what advice do we give them?

[18:53]  Yeah. I mean the the simple response to your question um is that yes, college is not necessarily the answer for everyone. Um and and and I can speak from a lot of authority on that subject because I had there's four of us siblings uh and and two of us went the traditional college route um to to to do things that that we were interested in. My other two siblings chose not to. Uh thankfully my parents supported all of us in any whatever choices we made. But my two other siblings that chose chose chose more the the vocational trades uh have been able to have amazing careers uh raising their children and very honorable and respectful you know ways of of earning a living and um and so so whatever your passion is is what you need to follow and you should never be driven by material or money. Um those those things are needed to survive and live comfortable. Um, but those will come if you follow your passion. That's the key.

[19:55]  And and whatever you do, you know, do it at 110%. Um, and the rest kind of takes care of itself. But follow follow your passion and your dream and don't let anyone ever tell you you can't do something. Um, and and find good mentors that help you keep that that mentality.

[20:13]  I agree, man. I think having just good people around you, not just mentors, good friends, good family members, right? Those that uh see the good in you because let's be honest, we're all going to experience some family that is looking at you and saying that you're not good enough even though you're doing well, you know, but it's because people don't grow um from their situations. And as you mentioned, we we all have the ability to grow if you surround yourself with the right people and continue to chase passion and purpose, right? Because you're living in your purpose right now, man. you're helping others and you continue to help others. So, I love that. One thing you mentioned a lot of is family. So, if we can go and think about some of the values that you still carry today from you as a child, but also implemented as you as as a husband and father.

[20:59]  Oh, 100%. I you know, I talk about role models and two two of the biggest role models in my life were my my father and my grandfather, his father, uh on the Lopez side. And um you know they didn't really have to say much. I just learned by learned by observing the way they they lived and how they respected my grandmother. My grandfather respected my grandmother. My my father, my mother respected my mother and and women in general. Um they're hardworking individuals um that uh were very responsible um and were very faith driven, very family oriented. And so, uh, it was easier for me having having those role models. I know that doesn't that's not always the case. Um, but and but you know, there's hope out there. I I had dear friends of mine that did not have the same kind of home environment that I did. Uh, but everyone has a chance to make choices and you can choose to to follow a a path that that won't, you know, allow you to achieve certain things. Uh, or you have the choice to break that trend. Um, and uh, and and always if if you if you don't grow up as fortunate as some people do, um, there's always resources out there. There's there's there's mentors. There's people you can, you know, if you have if you have questions, there's never such a thing as we've heard for many years as a as a dumb question.

[22:23]  Go seek and find out. And, um, there's there's more good people in this world than than you think. Um, always people willing to give you a hand. Um, so, um, yeah, just

[22:36]  sometimes for the most,

[22:37]  yeah, sometimes it's letting go of that pride. Um, sometimes it's being being confident to ask someone like Veto because I I think a lot of people may be nervous to ask a leader like you because they feel that you're, you know, at the seat at the table, but it's like you're just a normal human being, you know, going through the same exact things that we all go through. We all got ups and downs in our lives. We all got family issues, you know, behind closed doors. So being okay with asking individuals like Beto at any level of an organization because what I've heard and correct me if I'm wrong Beto PE leaders like yourself enjoy having conversation with young leaders that want to be in this space. We're not trying to hold anything back. We're trying to pour into you. Is that correct?

[23:17]  100% again right on right right on point there. Um, you know, we've all been there. Uh, especially when you're younger, um, when you don't have all the answers and, um, you know, you're always hesitant to go talk to an older person. Um, and that's what I tell my own kids is, uh, don't, I mean, get out of get out of your shell of being shy and and the only way you're going to learn is by asking and reading and and, you know, doing research. Um, and and you know, there's people in every community that are willing to help a younger person. And I I I had that same situation as a young young person, as a young boy and young man. And like I said, there's good and bad people, but um, seek seek the good ones. And there's many many good people out there. Um, and I guarantee you that they'll give you some good good advice or kind of guide you in the right direction.

[24:13]  And learn from the bad ones to what not to do. You know, I'm a big believer. I never have a father in my life. But I tell you what, I learned what it looked like to be a father by seeing my father not be there. I'm already winning. I'm showing up every day. You know what I'm saying?

[24:26]  You made a good choice, made good choices, and and and change a trajectory. Absolutely. Yeah.

[24:32]  Change the mindset, change, you know, we all live in this repeated cycle, but it's up to us to kind of take a hold of that and say, you know what, I no longer want this to be for me or for anybody else that comes after. So, and you've been doing that. I I love this veto. Uh I know we got to wrap this up, man. How can people support Guadalupe centers? And I'm not saying just writing a check. Like what are some of the things that people can actually do? Cuz everyone always thinks I don't have any money, but it's it's more than money. Can you talk to us a little bit about what they can be doing?

[24:57]  You know, there are many many uh sister agencies such as Gualupa Centers across the country. We happen to be one and and probably the oldest one in in the United States. We're one in the Midwest, right in the middle of the country. Um and yes, I mean, it's not always about donating money. It's it's volunteering your time with organizations just like Well Lupa Center. It's helping to go help tutor a student at at at the schools at the charter school. It's it's help helping the senior adult that needs help if you live in the Midwest shoveling snow um or or or mowing their lawn in the summertime. Um it's it's it's helping organizations like these um and but just volunteering in general at the food pantry. There's many many ways you can help organizations just like Walupa Center. Now, if you are a little bit more engaged politically and and and from a civic point of view, you can help advocate, you know, through your elected officials, uh, at any level at a local, state, or federal level. you know, especially right now with the political times that we're dealing with with the current budget situations across the country. You know, a lot of the programs that nonforprofits such as Wellupa Center advocates for uh like like the like the school school funding, educational funding, and and for uh for meals for students, but also for the senior adult programs that are being cut, the Medicaid cuts, those are going to drastically hurt organizations like ours. And so, so be involved and stay engaged with your elected officials to advocate and express to them how important these resources are. It's not just handouts, it's hand ups. It's helping it's helping families better their lives so they can become better citizens within the country. And and so it's not just a welfare kind of system. It's it's these programs are vital to make sure that we have thriving communities. So there's many ways you can advocate for this. Well, I appreciate it, man. This is the time. This is the blind question time. Are you excited? You ready?

[26:55]  Let's do it.

[26:56]  All right. So, I remember you told me a story about your sister during Super Bowl weekend. If she was to be looking down on you right now, what do you hope she say?

[27:06]  Oh, she is looking down on us for sure. And and uh my sister's spirit will never will never die. Um u she just was taken from us from this this world. and uh she would want everybody that's listening to keep living life to your fullest and and love on each other and and you know just enjoy life but be responsible and uh and then just advocate for children and education. That that's what she stood for sure.

[27:32]  I love it. You see the the the apples didn't fall too far from the tree. Mom and dad, they they created this man. Son, daughter,

[27:39]  I love it. And I'm loving that you're still fighting that legacy, too, man. because at the end of the day, you know, not here but never forgotten type thing and continue to share the story. So, I had to make sure we we brought her into the conversation because you brought her into the last conversation.

[27:51]  Lisa on uh will always be remembered and uh rest of the country will hear about her uh in the next few years.

[27:58]  I love it, brother. Well, what's your blind question for the next lead that we have here on the on the Heart and Hustle Vito?

[28:04]  And we're talking nonforprofit world, right?

[28:06]  Oh, it could be it could be somebody in the nonprofit or the healthcare world, actually.

[28:10]  Okay. Um I well I'll tell you what to me social responsibility is so important. And what are you doing every day that's going to make the life better for the next generation? That's the key. What are you going to do right now that's going to be better for the next generation?

[28:25]  Uh it's more of an abstract general question, but I think very important.

[28:30]  It is. It is. Uh you know what's funny? I forgot to mention is that um I just want to touch on this because it's so true. you mentioned I you watch your your dad and your grandpa, right? It wasn't that we were listening to them, it's that we watch them. So when when we're seeing people do good, we also take that in. So as parents, as leaders, we also have to make sure that we're leading with purpose, that we're leading with passion so that the rest can actually follow because people are not really listening to what we're doing, but they can sure always mimic what we're doing. It comes to kids and it comes to adults. as leaders in an organization, we create that foundation. So, if you're in an organization right now where you feel there's a little uh, you know, shaky ground, kind of think about it. What are you are you setting that standard? And Beto has done that. And I can't wait for him to get back on the Heart and Hustle podcast and tell us that he's now mayor cuz listen, congrats on all the success you have, man. I don't doubt that you wouldn't take that seat and that you would be successful. And then who the hell knows after Beto cuz it looks like you're never retiring. Like, you love to work. Okay.

[29:32]  So, no, man. We we thank you. We truly do. Thank you for all the work that you do for individuals that even look like me, right? I'm a Latino as well. So, I understand representation matters. So, it's always good to talk to someone like you. We don't have enough of Latinos in the space. So, you're probably one of five Latinos and I spoke to hundreds of them. So, kudos to you and the work that you're doing

[29:51]  for what you do and your mission in life. And I wish you the best and um just know that you have a friend here. Um and and happy to help any way possible. And down the road we we'll hopefully be able to do some things together. For sure.

[30:05]  Yeah man. So Beto, let them know where can they find you? Where can they connect with you? Um what is the website if they wanted to go find out more about Guadalupe Centers? But also your LinkedIn man people want to follow you on LinkedIn as well. So if you can give us all that information.

[30:18]  Absolutely. So it's a B Lopez at Guadalupe Centers.com is my email. Um you can look us up. We we have a full fully engaged website. Uh www.walupacenters Gualupa Centers with an S.com or.org, I'm sorry. And uh we have all the social media mediums that that are used nowadays by the younger generation. Um and including LinkedIn. Um and and we post we have stuff going on every day. Every day. And we post stuff every day. Um so people can get on and look us up wildloopers um.org and uh learn about what's going on daily here with our organization. Um, and there's a couple things that I'll throw a plug in for this year. The there's a national organization that is called Unidos. National Unidos organization, Unidos US. And their national conference or the national conference will be in Kansas City uh this August, August 4th through the 7th. Um, and we are the largest affiliate in this market. And so we're going to be hosting some events for this national conference which we're very proud of and and uh accept that opportunity. And uh we we're also going to have the world some world cup games here in 2026 in Kansas City. So um we're going to host some some events here at our place for the World Cup and we're pretty pumped and excited about that too.

[31:40]  That is cool.

[31:41]  Absolutely. Well, listen Beto, we appreciate your time. If you guys are still watching, you're asking what can I do from this level of supporting? Easily like, comment, subscribe, tag another leader, an aspiring leader that wants to just listen to good people. We talk about listening to those that have really lived it that we're not just talking that we've lived these. We understand what it looks like to be on the other side. We were fortunate to be, you know, on the side that we're in and we just want to continue to pour in. So, how do you continue to help? Just just share the news. All right. My name is E Fra. This is Beto. We'll catch you guys on the next one. Lers.

[32:13]  Thank you.

jbl
guest
J Beto Lopez — CEO, Guadalupe Centers
Nonprofit

J Beto Lopez is CEO of Guadalupe Centers, an organization serving Latino families that also supported his own upbringing. He spent many years in commercial real estate brokerage, development, and finance before returning to lead the organization. In this episode of Hart and Hustle, he discusses that career shift, diversifying nonprofit revenue through contracts and services, balancing his role with civic duties, and how the organization is beginning to adopt AI while preserving human connection.

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