From Marketing to Mental Health: Marjorie Kreppel's Mission-Driven Journey

[0:01]  [music] Welcome back to another episode here on the Heart and Hustle Podcast. Our next guest, Marjorie, spent two decades in marketing. Then she went back to school, became a therapist, and realized helping one person a week just wasn't enough. So, she went and created this framework now that helps a thou help helps thousands of people. Um, Marjorie, thank you so much for joining us on this Monday morning. How are you?

[0:35]  I'm great. How are you doing?

[0:37]  Amazing. Can't complain. We're blessed, right? We get to see another day of life. So, that's always uh amazing. But if we can get started, Marjorie, you you built your first career, right, in marketing and then you switched to therapy. What kind of drove you to make that that leap, that transition in your life? Well, you know, the the two biggest things um for marketing, perspective taking and change, creating change are also the two primary things that are involved in therapy. So, it it made sense. Um, you know, I was working at the last, you know, jaunt of my marketing career in a nonprofit and I and I just I saw um just some some lowhanging fruit, some open gaps of people that really could use some support and it just kind of drove me into going into the field. I ended up going in in alternate directions within the field, but at the time, you know, really wanting to help families uh with special needs children and um you know, but you know, then as as I got into it, I saw so many different types of people I could help and and modalities and and so forth. So,

[1:42]  so were you when you talk about marketing, were you already kind of in the space just on the marketing end of it and then you just transitioned more to the forefront?

[1:49]  Yeah, I was in the food industry for most of it. Um in sales and marketing. So um I had a Mexican food company. Uh it was fantastic. It was just yeah it it started um I worked for a food distributor and then a food manufacturer and you know got into sales marketing um which I loved. But that industry had also changed over time right which which is happening now with my industry which is interesting. But you know it was an industry of relationships and handshakes and product quality was key. Um and that sort of changed as mergers and acquisitions took place and it got to a place where it was more about um you know finances and slotting fees and decisions were made without you know necessarily trying a product and and that just wasn't really the direction I wanted to stay in.

[2:36]  I loved food. I felt the food industry taught me so much. I spent seven eight years really on the leadership aspect of it. What do you take away from being in the space of food and marketing and sales for um quite a bit of time? Like I always feel like any any part of a career, there's something to learn there. What do you say you take away from that that you implement today still?

[2:57]  Probably branding, you know, branding is so important in that industry and really understanding, you know, and I'm old school, right? That that back in the Proctor and Gamble days and and and people have a product four different ways for have to have that stickiness factor. Like I still love those kinds of ways of of uh positioning and thinking.

[3:18]  I love that. When did you realize your private practice couldn't scale to the level of impact you wanted? And what changed for you in that sense?

[3:26]  Yeah, I I think I I'm an entrepreneur at heart more than anything else. And I I think I always knew when I went into solo private practice that that was, you know, once I get filled up, it'll be the next thing. In fact, I must have known it because I never named my practice um after my own name, which a lot of people do in my field. So, I I always gave it a more um you know, back then we were the counseling center of Maryland. We s since changed because I'm in other states as well. But um you know, I I also [clears throat] was really um fasttracked to make that change because counseling is a lot different than being in the business world. Um in the business world, you're frequently in meetings, you're interacting with people. In counseling, you're sitting in an office with client after client, and if you're lucky, you have an office mate who you see on a coffee break once and again, but it's very isolating as compared to being in the business world. And I really miss that. So I really um you know the primary thing that motivated me at that time was to create a tribe to have my group of people to have a staff room where everybody intermingled frequently and um you know that that we could have you know case meetings once a week and so forth um because it's a tough field otherwise it's a very isolating field.

[4:41]  So I love that you kind of mentioned this team. So, you come from a space of marketing and and and branding and which usually could be a group of people.

[4:50]  Um, now you're in a space where you truly are a leader and leadership skills have to be kind of at the forefront. Did you take anything from the food industry when it comes to leadership? Like you talked about entrepreneurship. Were you learning leadership or that is just is that natural? Like where did that come from?

[5:06]  That's a great question. you know, I learn it as I go and I make mistakes like we all do and I learn from them and I grow. I I think that part of it um comes naturally because I love people. I I I love people. I in intuitively knew to hire based on core values and not based on skill set right from the get-go. Um it turns out we now run on a an operating system that that is what you do. But because I always brought on board people that I truly cared about, um it wasn't it's like we were doing it together. We've always been doing it together. They're my people like it's just um a team um team kind of event with a lot of passion and energy

[5:54]  and and leadership as you mentioned the the failing that's kind of the usually the best parts of them all is do you fail and you learn. Was there one in particular though that you've, you know, failed at something and you felt to yourself, wow, what a rookie mistake that you had to learn from? Because just recently, you know, even though I've been doing this re uh so, so long, I was I had to go do something in person. And because you sometimes don't get to do in-person interviews, it's always virtual. I forgot to hit record on the mics. Okay, I call that a rookie mistake, but it it ate me up because I'm like, "Oh my god, when you have this expectation, one little thing goes wrong, you're like, man, I failed." Did you have one of those moments that you can go back and say, you know what, what was there I learned this from it though most importantly?

[6:37]  Yeah, my biggest one I'm still picking up the pieces for right now and that was my organizational structure. I you know it's difficult because in my field obviously you need to have you know accountants and attorneys and all of these people involved and if you're going into additional states there are a lot of implications in terms of being in compliance in the healthcare industry right and so I didn't have the people on board that knew about some of those regulations and I created a structure because I really wanted to have um what was always important to me and still is is that people could come on board into my practice and they have a way to stay. A lot of times people join a group group practice, they go, they get their you know required hours and then they they leave. And I wanted to create a path that people actually could stay and there was growth professionally, financially and all the aspects that were important to them. And so when I when I went stateto state, I created separate entities and and did this whole thing so that people could have a, you know, own a piece of it and so forth and I had all these partners and what I found out was that that wasn't viable for for a business structure. There were other ways to accomplish that which is what we're doing instead. But in terms of a business structure, it required us to use a really cumbersome payroll system. It required us to do eight tax returns. Like it was

[8:03]  oh god. So I b I I probably had 30 something bank accounts transferring back. It was just not systematic. So my biggest learning has been the importance of systemizing [clears throat] and keeping things simple, clean, um and finding other ways to still create those opportunities which there are a lot to do if you have the right people on board.

[8:25]  Yeah. Yeah. No, I I I hear you. Sometimes we don't, as you mentioned, entrepreneur is a very lonely road at times. So, it's not like we can ask these questions to friends and to families and and find that person to have that conversation with. So, I completely understand it's it's failing forward, I would say, as well. It's failing, getting back up and continue move forward. And I'm pretty sure right now, as you mentioned, you're kind of in a space where, okay, I'm fixing it all up. I'm fixing my mistakes cuz that's usually what we do.

[8:49]  Yeah.

[8:49]  Uh and you mentioned your your goal is for clients to outgrow therapy, right? Right. Uh they become their own therapists. Why does that focus actually shift change how you hire and you train your team? Because that's also important.

[9:02]  It's really important. So for us, we [clears throat] want to teach clients to be their own therapist. The modalities we work with are relatively short-term and evidence-based. There's a lot of research showing they work and they work quickly. So when we're hiring people, we hire specifically people that are also drawn to those types of modalities and are willing to, you know, be trained in the gold standard of that modality and to do it adherently, not just, oh, I'm eclectic. I do my own thing like that. That's not really effective because what happens in our field is so many people create dependency on therapy and that feels really unethical to me. Um, for me, if we really help our clients and help them quickly, the universe will provide many more clients because they're going to send their friends and family. We don't need to hold anybody in the chair in in therapy. Like, better to just get them, you know, to the place where they can solve their own issues. And they come back once in a while for a tuneup, right? Something happens, circumstantial situation in life, several years later, they come back to deal with a just a couple sessions, deal with this one thing. and and then you know but it's really um I've seen so much in our field where and I've met so many people it's like oh I got to talk to my therapist about it. Oh let me throw it by my therapist. I'm like your therapist shouldn't be giving you direct advice and you shouldn't have that dependency. That's not right.

[10:25]  Yeah. No I you say that and I actually have a friend that would say that to me like

[10:30]  I got to set up appointment with my therapist. Yeah.

[10:32]  It's almost like like they're dating at this point because

[10:35]  Right. Right. [laughter]

[10:36]  That's what it seems like. It's always I I got to consult with my therapist. It's like is that a consultant or a therapist? Cuz it's two different lanes to be quite frank.

[10:43]  Yeah.

[10:44]  Um I love that. I I love just the mindset on it. And what's very what you also mentioned to me that private equities are are buying these therapy practices kind of like fast food chains. Yeah.

[10:55]  Um you being an entrepreneur, does it alarm you? Do you feel that that it's it's good for business because it could kind of all be consolidated into one and as long that one framework works it works or what is your thoughts on that?

[11:09]  I'm really concerned. Um it doesn't alarm me personally in terms of my practice because we are so committed to you know the things that we do, what we do, how we do it. Um but in terms of the industry as a whole, it's really concerning you know as it is in our field. Um, there are so many therapists. You you go to some of these directories and oh, I'm looking for a therapist who does X, Y, and Z and everybody does X, Y, and Z. I mean, DBT is a great example. Everybody does DBT. Meanwhile, there only, you know, several hundred people certified in DBT in the world. So, but everybody's doing it. And, you know, so so many uh have taken a one day training or two-day training or even a week-long training, but they're not providing that modality adherently. And so with these groups coming in now, is the focus on gold standard of treatment or is the focus on bottom line, you know, and so I I think it's really concerning. I think that the consumer um does not understand what goes into all of this. I think so many people um

[12:16]  you know, they go to a therapist and and they just think, well, they're the expert and they'll keep going even if even if it's the wrong fit. You know, I tell people no more than two sessions to to check for fit, you know, you know, but if you're convincing yourself, well, they must be the expert, not so much.

[12:32]  So,

[12:32]  I'll tell you, I I can't believe someone even go two times. Um, the first one I did when I went to therapy was virtual. Didn't like it. Uh, I think I'm just I love it in person energy. So, I did I went to this was probably the first person I went to in person,

[12:47]  but I haven't went to her since the first time I left. But the first time I met her, I still speak about her. And this was years ago. I just felt she was so good at what she did. I couldn't imagine though staying with her if I just didn't feel it, you know? So it it is true. It's like you're doing yourself a disservice when you're just going because out of comfortability, out of because you think there's nobody else. And I I I think the space of therapy, even consulting and and when people go look for mentors, just finding people that that just have those core values. you kind of mentioned a little earlier that have your core values that under that um um are not quick to just diagnose as well. I I've seen that I actually just had a my brother-in-law actually 25 years old and you know life was happening to him and I think maybe some of the things that he mentioned when he went in there his first his first therapist visit he's now considered bipolar and they're trying to um put him on medication and this is someone that wanted you know and I'm sitting here like

[13:44]  at 25 like first visit that's it like you're he's already diagnosed with bipolar disorder. That's yeah that's that that's really concerning and when you asked earlier about the private equities coming in. So what concerns me is that ultimately many of these organizations are being sold to insurance companies. So now you have the insurance company that owns the therapy practices and so right off the get-go do you really

[14:08]  do you really want your clinical notes um you know to I mean even in network in general do you want the insurance companies to be able to read your day-to-day notes? Right? Do you want them to be involved in treatment planning? Do you want them to be involved in diagnosis uh knowing that some pay better than others? Like, you know, so who who knows why some people are getting a certain diagnosis. Um we just we just don't work that way.

[14:34]  You guys push back on it. I think you mentioned that last time. Um what does that look like for you guys from your from your perspective when insurance companies are trying to dictate diagnosis and the session counts?

[14:44]  Yeah. We're out of network and that's why we we are too committed to privacy for our clients. Um and we're too committed to working with our clients on the treatment plan that is right for our clients, not to be dictated by someone else. Um so we're out of network. We do provide for our clients. Um we do paperwork for them. We'll send it to their insurance company with just the basics of their super bill, but we're not um in a place of wanting to share clinical notes with any anyone except for our clients if they request them.

[15:13]  Okay. How many locations do you guys have now? I I don't know that I asked that question.

[15:17]  We have 11 physical locations and growing. Um we're in, I believe, six or seven states. Seven states. Yeah.

[15:25]  Wow. And how long have you been doing this now?

[15:28]  So the group practice we started in 2017. And so we were one location in Maryland in Bethesda, Maryland in from 2017 until 2020. Then the pandemic happened and we had a long wait list and that was a tough place to be you know especially since you know one of um the modalities that we work with is really effective in treating people who are suicidal self harming and to have a wait list isn't is just not okay. So you know at that point we really figured out a systemized way to hire and train and hire and train and get people up to speed so that you know people are getting the help they need.

[16:04]  That's a lot of locations. you would ever thought at 2017 you started and you're in so many different states. Is is that does that actually play back to a lot of your marketing and branding awareness?

[16:14]  Um, not really. And I'll tell you why. Um, our growth has always been led by talent, not by, oh, oh, I want to go to South Carolina. Oh, I want to go to Tennessee. Like, it's always been led by we have someone extremely talented on our team who wants to be in a certain location and then we open around them. So, it's it's really on that level of quality and expertise, not based on some sort of, you know, sitting in a room and having a marketing plan.

[16:44]  Okay. No, I like that. I like how you mentioned just kind of building around someone that is very passionate, right? Going back to the core values, as long as you have the core values, you want to do a different location. I'm with it because it makes sense you when you have someone that has that drive, why would you not invest into them? So, ideally, you're just kind of investing into these individuals, right? Um and and you guys kind of help each other in in this in this point. Yeah. Um which I love.

[17:07]  Do you find when you talked about communication and just having like this weight list, not that that there's a weight list now, but how do you communicate with those individuals? You know, at the admin level, are you guys implementing some AI for people can do more of what they love and and less of what they really don't? Is AI being a a big major part in your growth and your scaling?

[17:24]  We are using AI a decent amount in admin and in marketing. um not so much on the clinical side yet. However, we are slowly and very carefully and methodically making sure that when we do introduce AI in some capacity, it will be absolutely um something that is completely HIPACO compliant. you know there's some platforms that are race things as they go but my hope is that at some point um AI can be you know another set of you know intelligence in the room to help you know with treatment planning and so forth that we would share with the client. So it would be in in order to enhance treatment, not so much to um provide treatment, but to work alongside with a therapist to to um you know, maybe I mean we're human, right? We're all fallible. Maybe maybe AI could catch a blind spot once in a while or so forth, but it's it's too soon. Not yet.

[18:18]  I'll tell you uh AI. Okay, before I even tell you this, what is your thoughts on AI before you know you get into this? I think at the beginning of the year when I spoke to so many nonprofit leaders, AI was very scary. it was still, I think, fairly new. And even though it's still new, we're at the end of the year now and and I'm seeing so many mixed emotions. What is your thoughts on AI and what could really do for the future, not just for your company, but just in general?

[18:41]  I have a lovehate relationship with AI. I when I first and and and it wasn't all that long ago that I first really jumped into it and it has been so helpful for me with strategy. I that's when I love AI and I went to the seminar just a couple weeks ago and my gosh within three minutes I was able to write this incredible blog that was written from my voice. So that's the love part that the hate part is um

[19:07]  okay so as I mentioned I started this group practice because I wanted tribe I wanted community I wanted connection.

[19:15]  What really concerns me is that and and this is AI but so much more than AI. Um, ever since, you know, we started having, you know, cell phones and so forth, people are spending so much more time online and, you know, scrolling through social media and they have hundreds of friends, but really very few meaningful relationships. And so, they've replaced something that was real and important with a lot of superficial kinds of things. My my number one passion in therapy is loneliness and creating connection. That's my that's what drives me. That's why I created the practice and that's the number one thing we focus on as a practice in some respect or another because when people come in even though that might not be the thing that there's they they believe they're coming in for it's almost always a piece of the puzzle and usually a significant piece. So if AI brings us to a place where we're connecting yet even less that's really concerning. You know, I remember years ago watching I think it's Pixar film Wall-E and that it was so depressing to me. I mean, they're all walking going on chairs because they hadn't used their bodies in so long they couldn't walk and hold themselves up and everything was automated. And you know, it'll be great if it could take away the things that we don't enjoy doing. But the minute we we start to um change uh you know or or decrease connection to other human beings with something that's artificial, it it's really um just increasing uh depression, anxiety, like so many things that people are struggling with already. Um so that's the direction my practice is going really more more group offerings to provide connection and um tribe. And you're making complete sense with the whole AI on so many I mean I'm only 35 years old but before you know let's say 20 years ago there was no really big internet there wasn't the social media that we had and we we were community we were outside we had group of friends and things like that and now it is you have more people as you mentioned scrolling I even see that in myself sometimes when I'm around my kids got to be very mindful you know if it's not work putting it down um and and reason that I even started building a community I don't know if I told you this but I decided to build the wrestling community because I loved wrestling but I knew people were watching wrestling alone and uh now I sit with a community of almost 67,000 people and the what I there's sometime some days and I do this every Monday every Friday I've been doing it for two years and I think to myself sometimes like oh my god like why am I doing this but realizing it's so much bigger than me you know how many messages I get Margie like oh my god I'm looking forward to tonight like I miss you guys it and it's that is people don't have people if you can And you want emotions. You want something real.

[22:08]  Yeah.

[22:08]  AI, right? It's pretty good. But the emotions and and and the empathy and all these different things that we bring as humans.

[22:15]  Yeah.

[22:16]  I don't know that I could be duplicated by an AI. You know,

[22:20]  it's pretty good at empathy, but we have to remember it's not a person. You know, we have to remember that it's not,

[22:28]  you know, real. And we're getting to a point of what's real, what's not real. Well, real is human touch. real is human side by side, you know, doing something together.

[22:39]  If the Heart and Hustle podcast has ever sparked any idea or made you think differently, do us a favor. Make sure to guys share this, post it on LinkedIn, or even text that nonprofit friend that you just have. Whatever works, this is what keeps the conversation going and allows us to just grow this community together. Seriously, we appreciate you. I um I I love that you're just in the space of AI because so many people that I speak to are not and I love that you say that um just how you're implementing it and understanding that there's there's needs for and where the needs are but then there's some places that I don't want to um touch AI and I love that earlier you talked about branding and tone like that is also crucial. I think sometimes people are not using AI to that ability is if you're going to use it make sure it's in your brand and your tone. I actually have an assistant now that if you look through my social medias, I I don't even post as much anymore because I have an admin that postes all my videos, right? I have a video editor. He posts the video, it goes through this automation I created. Now all my admin has to do is go get this caption. It's in my voice and my brand. She plugs it with the video and post it. Yeah. So now I'm actually surprised when I show up on and I'm going through social media. Oh, that's me.

[23:50]  Yeah.

[23:50]  It's in my brand and it's in my tone. So many people even using chatbt have not gotten to that place. And I think that's why they don't like tit they don't understand it and I love how did you understand it just kind of trial and error workshops like what made you say okay I can see where this is

[24:07]  I went to a lot of workshops and I read a lot of books and I've had a lot of people help me but there are ways you can teach it to be you know to to have your voice um it's important to do so because otherwise you know you don't want something else representing you

[24:21]  what are you using often chipt co-pilot what is your go-to

[24:23]  chatt most mostly started playing around with 11 for you can make songs. I wanted to make a song, a theme song for our uh core values for internal use and my son who's a musician says no that's that's no good you can't [laughter]

[24:38]  I love it you know what what I've done now more than anything so I don't know if you use this you can actually take screenshots in and put the screenshots and that's how we talked about um it finding the mistakes so many times when I put screenshots in it will call out something even when I was writing my mindset journal it was it called out something I didn't see cuz you know when you're seeing the same thing over and over and over. You just don't see those small details. And it caught it for me and I'm like, "Oh my god." Shout out to Chatbt. And it did it to me the other week. It had something there and I'm like, "Oh, I didn't even notice it was there cuz we're working. We're we're going." So I Yeah, there's so many aspect. Now what I do is thumbnails. I'm not good at thumbnails, but I would say, "Hey, give me your mockup." And I love the mockup it gives me. It says, "Okay, now tell me like dumbify it. How do I create this?" and I'll go into Canva and I'll recreate it, you know, be based off of what it gave me, but also the details. So, it's you have to use it for the right reasons and the right ways.

[25:33]  It's fun, but you could get lost for hours in it.

[25:36]  Oh my god, I use it every single day for hours. Like, literally, as I open up my tabs, that is one of the tabs that I open. And yeah, I I use it for anything and everything nowadays. It's my personal assistant. I like to call it my personal assistant.

[25:47]  Yeah.

[25:48]  What is a five-year vision? What is is it more growth? Is it uh what does that look like for you?

[25:53]  Yeah, it's it's it's helping more people, right? It's it's um I do hope to get the message out there in terms of, you know, that therapy is not therapy that they're not all the same and and really um promoting, you know, short-term evidence-based treatment, whether it's us or someone else who who does that. And there there are some others. Um but really um you know I think in 2024 we spent 26,000 something something something something hours helping people. We're on track to spend 28,000 something this year and I just want to really be able to touch more people. Um you know it's all about the why. You know when I think about people who I've worked with in the past who I'll get a holiday card from or they'll call me once in a while or they'll say hey I want to just come in just to check in with you. It's been years, but you know, people who have had multiple mult multiple attempts at taking their life and they're like now it's like I I I I live a life that I love, you know, thanks to the work that we did and and they did the work, not me, right? But that's the why. And so want to be able to really do more of that for more people.

[27:00]  You guys truly operate um you have a a profit model, a for-profit model, but truly operate like if you're a nonprofit, right? You have this nonprofit heart. Um, is that purposely do you think?

[27:12]  Yeah. So, so we're out of network. Um, however, we do offer sliding scale and we do have an a very robust intern program. So, we're able to see people um at no cost when necessary, a sliding scale when necessary. Um, and we make sure that the people in our intern program are learning the same skill sets and like very very strongly supervised by people with have that have those skill sets. So, um, yeah, it's it's our way to be able to give back. And to me, that feels, um, like a more effective way to give back than to be caught up in the system where there's a lot of regulation around diagnosis and treatment plan and so forth.

[27:54]  As we start to wrap this up, if you had one message for a therapist thinking of um, building something more than just a private practice, what is it? What is that message?

[28:03]  Find your niche. find the thing that you're passionate about and do that and do that all the way through. Um that that is, you know, to to do the thing that time stands still when you're doing it. You're in flow, you're genius, that's what will drive the rest. You don't have to worry about it. If if you're efforting to make something happen, it's not you're you're going in the wrong direction.

[28:27]  And how about a small change and an individual therapist or practice owner can make this week? I think that you have so many good ideas, but when we're talking about these individual practices, um, can it do anything to align more with patient over profit? Yeah, I I think now more than ever, especially with what's happening in in in the industry, it's really important to have a niche and, you know, to have a specialty and to really um make sure that you're doing a tremendous amount of marketing, to know you to others in similar fields and um you know that that you're building a referral pipeline because it's going to be harder and harder to compete. you know, like any industry when there becomes just a couple of players versus thousands, um, things change. So, you know, really having that niche, having the marketing around that niche.

[29:19]  I'm I'm a big believer that you have a lot of these books because you learn from them in the back. And I just happen I just want to ask this question. What is your go-to book? If someone wants to know, okay, great mindset book that could ideally change the way that I'm thinking. You have so many books behind you. What is that go-to book?

[29:34]  Oh my gosh, there's so many. You're going to make me pick one.

[29:37]  [laughter]

[29:38]  There's

[29:39]  give me three. How about three

[29:40]  different books for different purposes. One of my all-time um favorite books is the 15 commitments of conscious leaders. Um phenomenal book, highly recommend it to everybody and anybody. Um um so and that's very different way of leading, very different way of of um interacting with people. But then there are so many others like so many businessy books, so many different things at different times that have been really helpful. um looking right now the grief recovery handbook for people facing facing um grief. Um the E-Mth is fantastic for people like first going into entrepreneurship. So so many different things.

[30:18]  I um I got one recently after I left the airline industry. I think it was the Hold on. Oh, here I am breaking stuff back there. Um it was by Jack Canfield. actually the co-creative chicken soup for the soul which I remember when I was a young kid reading those books but it was the success principles and I uh as I left

[30:44]  you ever read that one as I left I had a leader give me this and he says hey I um I know you're going to do well this book changed my life when it came to leadership and I just wanted to pass this along to you so uh yeah I I looked through it and and okay I lied look through it I put it in chatpt and I said you know where I'm at in my life and these are the things that I'm doing and it actually pinpoint all the things that I needed to know from this book at that moment.

[31:10]  Wow.

[31:11]  Yeah. So, that's that's the way that I looked at it because let's be honest, I don't I don't have time right now to to read all these pages. Um, but even that like when we talk about AI and how you can use it if you use it right, it is truly very helpful, but you could use it in the wrong ways. Yeah. And and I love Marjorie that you've picked up the right ways and that you're sharing so much insight, so much knowledge, whether it's the books, what you guys are doing as as an organization and just to scale in such a short period of time. Not everyone can say that they've scaled the way that you have. Definitely you have something there. Um I asked you this matter of fact before we ask you this last question. Where's the socials? Are you guys on social? What's the website? So people want to more engage with

[31:48]  Yeah, we're on Facebook. We're on Instagram, LinkedIn. Most of them. If you're going to ask me the handle, I'll have to send them to you later. I don't

[31:54]  All good. All good. Don't worry. I have people that do all that stuff for me.

[31:57]  That's it. That's it. Um, so I ask you this question before we hop off here. You built a therapy practice rooted in values and scales, but what's one decision you actually made early on that you later regretted or maybe pivoted from? And what did you teach about leadership growth or clinical care?

[32:12]  Yeah, I mean, I I've certainly um and I think everybody does this at times. you want a person to work out so much. You might really like them or you might think they have a certain skill set and you might not really like them or but but I think there have been times that I've let things drag on a little too long with with the wrong person. You know, right person, right seat is really important. And you know, we run on a system called EOS, entrepreneurial operating system. And in EOS, you have to GWC your position. You have to get it, want it, and have the capacity to do it. And if any of those three things are a no, you're in the wrong seat. And that's been really helpful.

[32:50]  Where do you learn that from?

[32:51]  Uh EOS. So it's a it's a

[32:53]  Oh, gota go.

[32:54]  Way to run your business, a way to run meetings. Um it's a fantastic business system.

[33:00]  What what is that? So it's a it's an actual system, you said.

[33:02]  Yeah. So it's entrepreneurial operating system. Um there's a book called Traction that walks you through how to do it. And then if you want to your company to run on it, you would hire an EOS imple who will come and facilitate your meetings. And it's really effective and helpful.

[33:17]  I love that. I love that. Marjorie, thank you so much for the time that we've had today. Like you have really showed a lot of insight and just I love how authentic and real you are. That's one of the best things I love about leaders like yourself is when we can just show up. We don't have a mask on. We truly ourselves and that's how we build our business. It's being authentically us. Yeah. And and people and I'm pretty sure that those that work around you see that as well. And that's why you're able to scale the way you have is because people also see the vision. People see your purpose. people understand the why more importantly. Um, and I can only imagine you show empathy and all these other good things that leaders, you know, showcase. So, kudos to you. You are in the right sea. I'm so happy you, you know, you did marketing but left marketing to be here. I think it's a special place as well where money people are needed. But guys, if you guys are still watching, make sure you guys tap in with Marjorie. Make sure you guys go ahead and follow her on all socials. Go to the website as well and just check out what she's doing. If you guys want to be a part of the team, feel free to reach out. Marjorie, are you are you on LinkedIn as well, Marjorie?

[34:10]  Yeah, I sure am. Yeah,

[34:11]  perfect. Make sure you guys also find her on uh LinkedIn. Yeah. My name is Ephrain. This is Margie. We'll see you guys on the next one. Yeah. Lers.